The Plan
Welcome to our future
Chase the Craft
We are excited to take you on an exhilarating journey to realize Cerveceria de Zarra, a brewery that will be filled with passion, craftsmanship, and the wonderful flavors of Zarra and its surroundings. But to make this dream a reality, we need your help and support.
Our plan for the brewery is ambitious and promising. We want to create not only a brewery where we can express our passion for brewing beer, but also a place where people can come together, forge friendships, and share unforgettable moments. Our vision is to transform Cerveceria de Zarra into a hub of conviviality and culinary discoveries.
Questions or want to know more?
Over the years
2023 - The Beginning
In August 2023, we introduced our first specialty beers. The launch of Alba – then known as Weizen con Naranja – proved to be a promising start. Soon after, Abeja, our craft honey beer, followed, and in the winter, we expanded our range with Herencia, a fresh interpretation of the traditional sour cherry beer.
Although the reactions were positive, we lacked the foundation to sustainably develop the brewery. The ambition was there, but the structure and resources for real growth were not yet in place.
2024 - Reorientation and Breakthrough
2024 was a year of reflection. We realised that a solid foundation was essential: an appropriate legal structure, strong brand identity, and a broader beer offering. At the beginning of the year, we went back to the drawing board with a clear goal: a professional business plan and capital to make it happen.
We chose crowdfunding as our financing method – a logical, but intensive route. Due to bureaucratic delays, the process ultimately took nine months. In November 2024, we could finally launch the campaign – an important turning point and the beginning of a new phase.
2025 - Cervecería de Zarra 2.0
The crowdfunding was successfully completed in early 2025. Although bureaucracy delayed beer delivery until July, we were stronger than ever by then:
- Six beers in our range
- A revamped corporate identity and new merchandise
- Collaborations with bars, distributors, and festivals in Spain and the Netherlands
We sharpened our strategy with market research and feedback from our target audience. With optimized processes and clear goals, this year we will:
- Actively sell to the hospitality sector
- Acquire a physical location for our own brewery
- Further expand our organization
The puzzle is falling into place. Cervecería de Zarra is ready for the future.
2026 - Opening of our own brewery
The combination of successful sales and our own location makes it possible to invest in a professional brewing installation this year. This will allow us to bring production entirely to Spain, create local employment, and increase our impact in the Ayora Valley.
We will also open our doors to visitors with tours, tastings, and experiences – making our brand tangible.
Our sales strategy focuses on:
- The Valencia and Costa Blanca regions
- Gradual expansion to Madrid, Barcelona, and Málaga
We are building a sustainable, internationally operating brewery with local roots.
2027 - From start-up to established name
Three years after our restart, Cervecería de Zarra has grown from an idea to a brand. By 2027, we aim to definitively establish ourselves as a leading craft brewery – known for quality, character, and social engagement.
Therefore, we are expanding our offerings with:
- Alcohol-free beers
- Artisanal lemonades
This allows us to respond to a changing market and reach a broader audience. Our focus is on strong market positions in Spain and the Netherlands, with recognizable branding and stable distribution. Additionally, we are taking initial steps towards Belgium, Germany, and France, with a careful, culturally sensitive approach.
2027 marks our transition from pioneer to professional. Cervecería de Zarra is established. Ready for growth – with a heart for the region.
- The Valencia region and Costa Blanca
- Gradual expansion to Madrid, Barcelona, and Málaga
We are building a sustainable, internationally operating brewery with local roots.